THOMAS DURAND product designer
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Lebron James AMBASSADOR 13

This is the second Lebron James Ambassador shoe I had the honor to design. I wanted to try something new and different for this one. Create a shoe carrying LBJ’s DNA for the Asian market, that would be lightweight and play almost like a Kobe shoe. Asian hoopers often play outside, on playgrounds, so the shoe had to be sturdy and I wanted it to look tough.I had that idea “from the playground/concrete“ . Hence a rock texture below that would nicely fade to clean lines on the upper. Add to that forefoot courtfeel + zoom cushioning in the heel + TPU shank that would also become an heel clip for added stability,on a low profile shoe. Huge shoutout to the whole team, especially Jason Petrie who finished the shoe after I left the category.It has been a huge satisfation for us to see Lebron James actually play several times with that shoe in actual NBA games (begining of season 2021)

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INITIAL SKETCHES

INITIAL SKETCHES

FORM INSPIRATION

FORM INSPIRATION

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DESIGN REWORK

DESIGN REWORK

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UPDATED RENDERING + COLOR BLOCKING TESTS

UPDATED RENDERING + COLOR BLOCKING TESTS

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BEAUTY SHOTS

BEAUTY SHOTS

courtesy of : id4shoes , make sure you follow them on instagram. Amazing sneaker pics !!! Thanks again !!!

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 SOCIAL MEDIA PICS

SOCIAL MEDIA PICS